The essence of 28° is a marine current: The Gulf Stream. 28°C is the difference of temperatures between Gulf of Mexico and the North Sea allowing the phenomenon to occur.

This current is as powerful as the concepts leading our approach, enabling it to carry and accelerate cruises along its path.

Sailing alongside it requires a daring and smart posture opening to new horizons and new territories.

A current can also deal with changing environments all along its journey and tactically adapt its route without moving away from what it heads for.

28° strongly identifies to all these features, guiding you throughout a journey powered by the New Value. By helping you to design new value for your company, we are committed to make today’s innovative sources the virtuous mainstream of tomorrow.